Take a Seat in the New Row

newrow_

Branding, Web Design, Animation, Explanatory Video

Coordinating productive meetings and events for large groups is a tricky task, especially when your participants are spread across different continents. Enter interactive technology. Though an easy solution, it can potentially disable the very human connection that encourages us to actively participate in discussions. To help make online meetings as engaging as those held in person, newrow_ – formerly called Watchitoo – created a simple online video collaboration system. It can be used for anything from corporate training to live entertainment events to educational lectures.

 

Despite their revolutionary video technology, newrow_ began to struggle after their first 10 years of being in business. Visitors felt their brand looked both dated and overly conservative. There was also confusion about the differences between their system and other interactive media.

When we were enlisted to freshen up the face of their brand, we decided to start from square one: the name. newrow_ is not only short and sweet, it demonstrates the core of what the company wants its users to accomplish. It conjures the idea of taking the front seat in a new row of education, training and live events – of engaging with others more actively than technology normally allows.

 

Newrow_’s goal of helping people to establish more meaningful connections through online media is further highlighted by our color choices: turquoise and navy blue. These two harmonious shades of blue represent a good flow of communication.

Next up was the digital architecture of newrow_’s website. On the homepage, we included an exciting new feature: a live action video. In the very center of a split screen, we featured a device that switches between a laptop and a tablet. Each side of the screen consistently shows two very different settings, such as a café and classroom or a park and an office. The shifting spaces and devices reflect newrow_’s key message that with their technology, you can interact from anywhere at any time. This is also summed up in their tagline “You can be here, and still be there.”

 

Another way design rescued newrow_ in the educational department: all their services were listed in vertical sidebars on the website. Since implementing these critical changes, the website has expanded into a thriving interactive community.

 

Take a peek behind the scenes!

Our final challenge: creating a series of animated videos to help clarify all that newrow_ has to offer. With our simple, uncluttered storylines, we were able to explain who the company is and what they do in just under one minute. Viewers can no longer miss the unique benefits of newrow’s technology.

newrow_ for media events is an interactive multi-streaming video platform to document live events. Anyone can interact face-to-face from anywhere at any time, blurring the lines between time and space. newrow_ lets you turn your audience into stars in the new row of social engagement.

 

Watch the video below.

newrow_ for training is a scalable, live video training solution that connects trainers with large groups of employees, partners, and clients face-to-face online.

 

Watch the video below.

newrow_ for education connects students and instructors face-to-face online in a way that replicates the physical classroom. Run engaging, interactive classes from anywhere, with any device.

 

Watch the video below.

Our rebranding efforts helped newrow_ do a complete 180. newrow_ now has a solid, more contemporary brand image that appeals to today’s tech-savvy consumer. Following the launch of their new website and social media campaigns, newrow_ dramatically gained more users and leads. newrow_ is now on a straight route to changing the way distance relationships are maintained in large organizations.

 

Featured in The FWA Shortlist and Awwwards.

Similar projects

Hello!

Tell us a little about you and your project, or just say hi!

*

*

Please leave this field empty.

*

Thanks!

Thanks! You have been successfully added to our mailing list. Expect a confirmation e-mail shortly.

Error!

Sorry, we weren't able to sign you up. Please check your details, and try again.

Thanks!

We will be in touch with you shortly.

Wanna make
something together?

*
*

Please leave this field empty.

*