September 26, 2018 / by Squat New York
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large. Not only are smaller teams cheaper to feed, but they generally maintain a productive level of agility and motivation. We’ve seen first hand how this leads to higher efficiency, more fluid communication, and greater creative output. Coincidence? We think not.
Engaged employees are Efficient Employees
Ever heard of the Ringelmann Effect? It’s the tendency for productivity to drop when groups sizes rise. It was named after Maximilien Ringelmann, a French professor of agricultural engineering who conducted an experiment with a game of “tug-a-war.” He found that one person pulling on the rope would give 100% of their effort – a percentage that dwindled per individual as more “pullers” were added. This effect is backed up by a more recent study that found 42% of employees at companies of 10 or fewer were engaged at work compared to just 30% of employees at larger corporations.
So why is this?
Because their contribution and performance becomes invisible. When it’s clear whether each person is pulling their weight, groups get motivated and invested in their projects. Us small teams want our projects to succeed just as much as our clients.
What Little Hierarchy Can Accomplish
When the chain of command is shorter and there are less people to filter information through, two things happen: closer relationships and faster production time. Small businesses will often function like a family that responds to each other’s as well as client’s needs relatively quickly. Essential project team members will meet with a client face-to-face, listen intently to their input and incorporate any changes almost immediately. There are no lengthy processes, protocols or bureaucratic issues to block progress.
This allows for a strong foundation for the relationship, as clients will feel heard and be able to put “faces” to the people they’re working with. But more importantly for the client, it creates a shorter pathway towards achieving their ideal vision and goals.
Open for Innovation
You would think that more brains at work would produce more ideas and positive change. But the fact is – too many ideas end up colliding. Couple that with a fear of risk-taking, especially from followers of long-established processes. And there, we see how innovation can become stunted.
Small businesses, on the other hand, are well-positioned to introduce and develop new ideas right from the start. There are less people to run things by, so approval is given somewhat easily. The people hired by small businesses also tend to be self-starters – those who can manage themselves and are already comfortable with presenting new and better ways of doing things.
Perhaps we’re a little biased, but you have to admit: there are many things to love about a small, functional, family-like team. That is, if you enjoy exponential personal and professional growth.
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large.
Millennials are revolutionizing the way companies design their brands. These tech-savvy, environmentally conscious self-starters think critically about their purchases and openly share their customer experiences with peers online.
For every brand, there comes a time when their assets begin to appear – well, dull. That’s because the world never stops going round – brands can either keep up or get old and die. Help yourself to some insights into what adding new brand flair can do for you.
Brands should consider the new year as an opportunity to provide the encouraging content, products and services consumers need to stick with their resolutions.
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018.
Ever notice a brand’s use of an annoyingly overused font and feel differently about them? We have.
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project. Well let us enlighten you.
Learn about the zesty taglines the Squatters came up with for a hospitality brand and soak up some helpful tidbits for sprucing up your own one-liners.
This weekend Behance handpicked our latest branding project for The Raven to be featured in their Graphic Design gallery.
You want your site to be hospitable and subtly persuasive the second a user steps in because according to many different studies, a second is all you got. Here’s some tips to get people to hang out for longer.
Every creative – us Squatters included – waits for those moments when everything just flows. The reality is that most of us experience the dreaded mind-clot more frequently than we’d like to admit.
We received not one, but three Honorable Mentions from Awwwards, the prestigious awards that recognize the best talents in web design. Here’s to making the Internet a more beautiful place.
The gift of good cheer is with you this season. Cheers for the holidays!
Our web design for Newrow_ made it to the front page of this amazing article by Designmodo, covering the excellent use of looped videos as the face of an interactive website.
A closer look at the making of newrow_
Our work for Pereg Quinoa Pops has been making waves everywhere. Show some love because we got featured on World Packaging Design Society today!
Working and thriving in the creative industry are no easy feat. Find out what hinders your creativity before they do real damage and learn how to avoid them.
Rome wasn’t built in a day. Brands must undergo numerous stages to become mature as the personality and character develop, but 99.9% of the time the process is not that easy.
Latte the Firefox has been appointed as agency CEO, who planned to start his new role immediately.
Let’s face it — maintaining brand relevance is hard work. Take a look at examples of tech giants like Apple and see how they managed to cultivate their brand from the bottom. Now they rule the world.
Hey there! We are Squat New York.
We will be in touch with you shortly.