May 14, 2015 / by Squat New York
There are many brands that live and thrive for generations. And it’s not just because they’re lucky. They know how to sustain their business model, create a legacy and impact the world with a core message that goes beyond the brand. Take Coca Cola and Johnson & Johnson. These are just two examples of the many companies that have survived for decades and seem to only keep getting stronger. Those brands now look nothing like what were initially. They have evolved from small embryos with just a few passionate people into mature, internationally successful corporations. That is the goal, is it not? Or at least to have a long and healthy business-life.
It’s a tricky process moving the brand from just average into the realm of the extraordinary. Every brand must have an incredible vision and mission up their sleeves that have the room to develop over time. Apple is the prime example of a brand that has upgraded their brand into a new level of success. It has successfully established itself as the world’s decision maker — the pioneer, the inventor, and the visionary. Look at all the trends in the world today that Apple has set, making every invention a massive hit with impossibly high market demand upon launching. It’s fair to say they could sell out even before the launch of a product because of their loyal fan base across the world. But, just like many other tech companies, Apple stayed in the childhood phase for a long time before emerging as the brand they are today. Apple no longer has to worry about the race to be number one in innovation and technology like when they first started. Now they’ve reached a stage of maturity, their company has achieved a new state of security and impact — seeing the world in a new light.
Vision and mission are the strength of a brand. Make sure you know and understand the value of your company before you even begin to create an identity because this is the backbone — the foundation — of everything you later build.
Who are you? What are you made of? Why are you here? These are the questions.
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large.
Millennials are revolutionizing the way companies design their brands. These tech-savvy, environmentally conscious self-starters think critically about their purchases and openly share their customer experiences with peers online.
For every brand, there comes a time when their assets begin to appear – well, dull. That’s because the world never stops going round – brands can either keep up or get old and die. Help yourself to some insights into what adding new brand flair can do for you.
Brands should consider the new year as an opportunity to provide the encouraging content, products and services consumers need to stick with their resolutions.
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018.
Ever notice a brand’s use of an annoyingly overused font and feel differently about them? We have.
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project. Well let us enlighten you.
Learn about the zesty taglines the Squatters came up with for a hospitality brand and soak up some helpful tidbits for sprucing up your own one-liners.
This weekend Behance handpicked our latest branding project for The Raven to be featured in their Graphic Design gallery.
You want your site to be hospitable and subtly persuasive the second a user steps in because according to many different studies, a second is all you got. Here’s some tips to get people to hang out for longer.
Every creative – us Squatters included – waits for those moments when everything just flows. The reality is that most of us experience the dreaded mind-clot more frequently than we’d like to admit.
We received not one, but three Honorable Mentions from Awwwards, the prestigious awards that recognize the best talents in web design. Here’s to making the Internet a more beautiful place.
The gift of good cheer is with you this season. Cheers for the holidays!
Our web design for Newrow_ made it to the front page of this amazing article by Designmodo, covering the excellent use of looped videos as the face of an interactive website.
A closer look at the making of newrow_
Our work for Pereg Quinoa Pops has been making waves everywhere. Show some love because we got featured on World Packaging Design Society today!
Working and thriving in the creative industry are no easy feat. Find out what hinders your creativity before they do real damage and learn how to avoid them.
Rome wasn’t built in a day. Brands must undergo numerous stages to become mature as the personality and character develop, but 99.9% of the time the process is not that easy.
Latte the Firefox has been appointed as agency CEO, who planned to start his new role immediately.
Let’s face it — maintaining brand relevance is hard work. Take a look at examples of tech giants like Apple and see how they managed to cultivate their brand from the bottom. Now they rule the world.
Hey there! We are Squat New York.
We will be in touch with you shortly.