We start with a kickoff meeting. We call this the ‘shrink session’. In this one to two hour meeting, the client tells us everything we need to know about their company, including its goals and vision. Ahead of time, we prepare a questionnaire that we use during the meeting. This helps the client to describe every facet of their company so we can understand the full picture, such as the company’s challenges, competition, strengths and more.
With all the information gathered from the kickoff meeting, we conduct our own in-depth research. We will look at what is out there, what others are doing and what is missing from our client’s offering. This research helps us form a strategic roadmap that will ultimately lead to the right look and feel for the company.
Today, more than ever, a brand’s story is its most essential element. Told in the right way, this story becomes a strategic asset that forms the bridge between the company, its product and the consumer, who might be millennials, health conscious adults, men, women or any other demographic.
Once we have established the brand’s story and tone, we focus on the look and feel. Here we create all the visual design assets and often make different version that are inspired by the company’s core identity. All the visual identities will take into account how the brand will grow and evolve in the future.
After we have finalized the identities, we present them to the client. Together, we walk through the various options and explain our strategic thought process so that the client can chose the perfect branding solution for their company.
As we approach the end of your journey of self-discovery, a new system of brand presentation and promotion will have emerged. The assets we create will either shape or latch onto your brand language – all the features that make up the who and what of your company.
Shrink sessions and brainstorm parties help us birth brand strategies that pump value and interest into your company. Our concepts show audiences you have what they want.
We match a unique set of features – your logo, typeface, icons, colors, and voice – to the fiber of your brand, leading a memorable brand “language” to emerge. This is what translates your unique message to the world.
Our complementary UX/UI-based designs flesh out your brand’s digital body, lending it essential life functions – like usability and intuition. They work seamlessly across the full span of digital channels.
The highly visible and appealing packaging designs we produce make your product unveiling a meaningful experience – from the moment consumers spot it on the shelf to the moment they take it in their hands.
We take your brand on a trek down the hottest media avenues, sporting bold, innovative advertising campaigns. Not only do they have the moxie to “wow” your target audience, but they can help you shake hands with new markets.
Digital footage and animation set your brand in motion, opening up three-dimensional worlds of imagination. These spaces captivate audiences with engaging content about your products and services.
We provide an iron-clad set of on and offline brand assets that respond to the evolving desires of today’s consumers. These assets are built with a knack for staying top-of-mind and top-of-market.
Once your brand finds its shape, purpose and promise, it develops a more confident and familiar presence in the world. A new identity has the potential to spark a universal dialogue that keeps people coming back to you, your services and your products.
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