Aroma Espresso Bar is an international espresso bar chain best known for its gourmet espresso-based beverages. Following its tremendous success in Israel, Aroma decided to try its luck in America, opening up its first branch in New York City in 2006. It has since expanded into multiple U.S. locations across the country, including New Jersey, Maryland and Florida. To better cater to the American market, Aroma no longer only focuses on serving coffee-related drinks. Its menu is now littered with a variety of pastries and made-to-order salads and sandwiches – all prepared fresh in their on-site bakeries.
Just in time for the end of the year festivities, Aroma tapped Squat for a unique, holiday-themed pattern for all sorts of items: gift boxes, mugs, coffee cups, pastry sleeves, tote bags, shopping bags and gift cards. What better way to help Aroma play into the gift-giving tradition than with joy-filled accessories colored in Christmassy hues?
All accessories were painted in a solid, charcoal black and sprinkled evenly with whimsical abstractions of food items and people coming together in a celebratory mood. Keeping with the holiday theme meant imbuing the characters with monochromatic colors: red, gray and white. To give the products a polished, sophisticated look, we finalized the design with a matte finish.
The design as a whole promotes the idea that people who hang out in Aroma love to bond with their friends and family over scrumptious food and warm drinks. The ultimate goal was to remind busy shoppers caught in the holiday hustle and bustle that they should feel free to take a break, remember what the season is really about and recharge with Aroma’s delicious treats.
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