Develop a brand and identity for a new type of rental property – one built on flexibility, resident diversity and community creation.
We developed a name and brand identity that equally reflects the brand’s philosophy
around flexible living solutions and community engagement and target’s desire for personalized rental solutions and access to a like-minded community. The name celebrates this variety of personas that come together to create something stronger and larger than that of an individual. Layers is expressed via a diverse color palette that is always dynamically moving to form a beautiful mosaic. Online, the mosaic becomes a
navigation device that content, stories and information can be organized around in a
dynamic and memorable way.
Naming, Brand Strategy, Brand Identity, Web Design
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