Mediterranean, Remixed.

Meir Adoni came to us to create the identity for his first restaurant outside Israel, bringing his take on Middle Eastern cuisine to New York. Nur would introduce the rich flavors of street food to an upscale dining experience. Our task was to give that meeting of tradition and reinvention a distinctive expression.

We created a calligraphic logotype that felt like a personal signature, departing from the styles associated with more traditional Mediterranean restaurants. Its soft strokes and flowing curves suggested continuity and evolution—the same spirit of discovery that Adoni brought to the food, with flavors that could unfold differently from one visit to the next.

Muted shades of white, cream, gray and green drew from the natural Mediterranean palette. We paired them with simplified patterns inspired by regional tiles and textiles, carrying their cultural references into menu boards, stationery and decorative graphics within the restaurant. The aim was to retain the character and history of those forms while giving them a contemporary expression.

Natural textures, including washed-out wood, cement and rubber, connected the printed materials with the atmosphere of the space. Together, the clean lines, quiet colors and tactile surfaces created a setting for the culinary experience, allowing the artistry of each dish to take the foreground.

Following its opening in 2017, Nur became a sought-after New York dining destination, drawing locals and tourists alike. At the time, the restaurant recommended booking a month in advance.

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