For over 100 years, the gourmet experts at Pereg Natural Foods have scoured the world in quest of superior quality, all-natural ingredients to bring to the table of every family. What started as a small Israeli spice cart in 1906 is now a multinational wholesale brand, offering a cornucopia of organic grains, spices and herbs. With a new line of gluten-free snack crackers, Pereg Natural Foods bridges the gluten-free product gap.
To position these crackers as the perfect party snacks, Squat came up with a packaging design popping with festive, vibrant colors, painted across the tops using digital watercolor techniques. The colors and recycled packaging materials were drawn from natural elements, complementing all the natural ingredients used to make the product.
On the back of the box, we offer up unique, Asian-inspired recipes for party appetizers with a cracker base. Our idea was to elevate and expand the uses of the crackers, making it easy for everyday cooks to impress their friends with minimal effort.
The combination of real images of food and minimalist illustrations emphasize the artisan feel – how each ingredient was carefully curated by an expert chef to develop a very specific flavor. Consumers get a teasing, tantalizing glimpse of the crackers themselves through a small, cracker-shaped opening in the outer packaging.
Squat New York’s packaging designs continue to gain recognition from design professionals worldwide, including experts from online publications like Packaging of the World and The Dieline.
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