Popping Off the Shelf

Pereg wanted to introduce a new kind of breakfast cereal: light, crunchy quinoa pops in a range of flavors. For shoppers accustomed to familiar cereals, the product needed to feel immediately appealing and easy to understand. Having worked with Pereg before, we were excited to give this new range a personality of its own.

We created the Quinoa Pops logotype from scratch, drawing expressive lettering that brings the energy of “pop” into the name itself. Playful icons, lively lines, and floating dots extend that personality across the packaging, giving the cereal a sense of movement while keeping the design cohesive and recognizable.

Each variety—Original, Vanilla, Chocolate, and Strawberry—received its own color, making the flavors easy to distinguish while allowing the boxes to work together as a family on the shelf. We also considered how the packaging would feel in someone’s hands, combining embossed and debossed details with a contrast between matte surfaces and spot UV. These finishes gave the design another dimension and reinforced the playful idea of something popping.

We also produced a photo shoot to make the cereal look as appetizing as it tastes. The product photography on the back of the package shows ways to enjoy Quinoa Pops, helping shoppers imagine it as part of their own breakfast.

The result was a packaging system that gave a less familiar cereal an inviting, energetic presence. The range reached Whole Foods.

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Services: Packaging design, Custom typography, Photo shoot production