Simulmedia, Inc. is the first data-driven audience network for television. The company leads advertisers to better reach target audiences, and better measure their advertising reach. The company tapped us to redesign its most important collateral material: The Book of Reach 2013. The challenge was to convert a multitude of complicated data into an interesting format that is comprehensible and easy to understand at the same time.
Our team of designers and illustrators conducted an initial research to find materials to be incorporated into the infographics. We gathered facts and statistics before using them to create icons, graphs and charts. Part of Simulmedia’s many specialties is measuring brand campaigns’ total reach in the market, crunching media impressions for a particular brand to showcase its effectiveness. The data first arrived raw and full of challenge, but we saw it as a collective challenge that we had to solve as a team. We had to connect the dots in order for it to make sense. Thankfully, we had the amazing talents who were adept at critical thinking with quite a few tricks up our sleeves.
The original iconography and brand logos were seamlessly woven together, resulting in an aesthetic and compelling narrative on its own. When all the pieces were coming together, we knew that it would tell a great story. The new and organized layout allowed media buyers to have a quicker and clearer comprehension of the data needed for their decision-making. The book achieved major recognition on the ANA – Annual Masters of Marketing Conference which encouraged Simulmedia to include a digital format on their website.
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