Nature In, Nurture Out

Sparq set out to introduce a new genre of recreational inhalation devices. Its Vitamin Air range was positioned around vitamins and herbs rather than nicotine. We developed a brand that connected that proposition with nature and science, making the packaging the fullest expression of the idea.

We developed three short, distinctive names, each capturing the idea behind its product, and paired them with natural landscapes that brought those associations to life. Fuel, positioned around energy, was paired with uplifting forest imagery. Melt, positioned around weight reduction, was placed alongside melting ice. Pure, positioned around anti-aging, was paired with blue-water imagery.

We used the Golden Ratio to construct the logo’s proportions, shaping the distinctive A at the heart of the wordmark. From that geometry, we developed a visual language of icons, with a unique combination of three symbols identifying each product. This became a consistent code across the identity and packaging.

The packaging brought those ideas into a physical experience. We developed the structure from scratch, testing materials, folds and multiple mock-ups. Its angled panels folded into a long rectangular box that held the device, then opened to reveal the brand in three dimensions. From one viewpoint, the panels came together as a continuous landscape; from another, they revealed product messaging and the three-symbol code.

The closure mattered just as much as the reveal. Small, powerful magnets concealed within the panels drew the edges together, closing the box with a precise, satisfying snap. From the imagery to the folds to that final click, the packaging made the brand something people could discover through movement and touch.

The same visual language extended into content and web design, giving the three products a consistent presence beyond the pack. The launch generated online buzz, and the project went on to raise $127,812 from 2,425 backers on Indiegogo.

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Services: Brand strategy, Product naming, Brand identity, Packaging design, Web design