Sutton Court is a luxury boutique extended stay hotel, managed by its parent company LeFrak — one of the most preeminent family-owned development companies. Nestled between the peaceful East River and the merriment of 5th Avenue, Sutton Court offers the charm and comforts of home coupled with the convenience and excitement of big city living. The hotel caters towards people staying in the city for a long period of time who favor accommodation that offers more than just the basic hotel amenities.
Squat New York was commissioned to create an extensive advertising campaign that perfectly portrays the hotel’s ability to juggle luxury experiences with rustic, homey charm. Brochures and posters were filled with vivid imagery, providing glimpses into Sutton Court and New York lifestyles. These images were framed within classic white, linear shapes and placed on a rich, mahogany wood background. The continued use of the texture of the sophisticated, high quality wood used effectively unites every piece of the campaign.
Through the execution and city-wide distribution of ads and marketing collateral, we managed to hone in on travelers looking for an authentic and comfortable, long-term experience of New York.
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