Crowned the real estate bible of New York City, The Real Deal has set a new benchmark for up-to-date industry news and insights. Every year The Real Deal releases a databook relaying countless statistics and in-depth reports on the city’s metropolitan real estate market. For 5 consecutive years, Squat New York designed this databook, presenting their compendium of stories, figures, graphs and charts in a way that wouldn’t overwhelm and confuse readers.
The Real Deal 2013 Databook was especially unique in that it was released in the aftermath of Hurricane Sandy, which left our very own Gotham in a state of chaos. In this edition, we wanted to portray New York City’s ability to revive its real estate market, as seen in the cover design with the 3D typographic “databook” built of bricks. It has has an “under construction” feel, with each brick symbolizing the steps the city is taking towards rebuilding itself.
In the 2014 version, we captured the view of New York City from the Jersey side with ink illustrations, complemented by soft pastel reds and greens that were used all through the magazine. These handcrafted sketches create a vintage feel that calls back to New York’s glory days.
The cover of The Real Deal 2015 Databook cover was Gatsby-inspired, honing in on the art deco style as well as the rich golds, coppers and blues of the roaring 20s. It showcases the city’s recovery from the collapse, like a phoenix rising from the ashes and gaining back the wealth it once flaunted to the world.
The Real Deal website now receives more than 1 million unique visitors a month. It has been repeatedly recognized for its prowess in real estate media, receiving the Society of American Business Editors and Writers’ 2013 award for general excellence.
“There is more change ahead for how real estate data is collected and disseminated than ever before” – Stuart Elliott, Editor-in-Chief of The Real Deal.
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