June 16, 2016 / by Squat New York
Every creative – us Squatters included – waits for those moments when everything just flows. When your mind is greased and ideas slip out like butter. But how often does that happen, really? The reality is that most of us experience the dreaded mind-clot more frequently than we’d like to admit. And sometimes, not even hours of headache-inducing brainstorming will lead to anything of quality.
In these cases, the first thing you should do is check your environment. Are your windows open? Have you fed yourself something green or nutrient-heavy? Your brain might just be craving a little oxygen and energy. If that fails, think about how many hours it’s been since you looked at something besides your blinding computer screen. Your best plan of action may be to just leave.
Now, that doesn’t mean you have to do something crazy like cross country borders or even step outside your own city. There’s bound to be local sites and venues to stimulate that creative muscle – especially when you’re in a thriving metropolis like New York. Not that you have to be! The most important thing is to engage every one of your senses actively.
Some things you can try:
Study the way they move, interact, and respond to their environment. Imagine what they’re feeling or dealing with at the moment. This is probably the only time when it’s OK to make some judgments.
Munching on something new.
Find an eatery or a market that has an exotic food you’ve never tried. Ponder what its taste, texture and smell reminds you of. Maybe you’ve eaten something similarly spicy or chewy.
Listening to the noises of the world.
You can find emotions embedded in every sound. Interpret some of them and feel how they influence your mood. Feel it all!
By using sensory input to tap into emotional arenas, make comparisons, and arouse your imagination, you’re essentially feeding and exercising your brain. We don’t expect the rest of our body parts to function when they’re not fit and healthy. So how can we assume our brain will?
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large.
Millennials are revolutionizing the way companies design their brands. These tech-savvy, environmentally conscious self-starters think critically about their purchases and openly share their customer experiences with peers online.
For every brand, there comes a time when their assets begin to appear – well, dull. That’s because the world never stops going round – brands can either keep up or get old and die. Help yourself to some insights into what adding new brand flair can do for you.
Brands should consider the new year as an opportunity to provide the encouraging content, products and services consumers need to stick with their resolutions.
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018.
Ever notice a brand’s use of an annoyingly overused font and feel differently about them? We have.
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project. Well let us enlighten you.
Learn about the zesty taglines the Squatters came up with for a hospitality brand and soak up some helpful tidbits for sprucing up your own one-liners.
This weekend Behance handpicked our latest branding project for The Raven to be featured in their Graphic Design gallery.
You want your site to be hospitable and subtly persuasive the second a user steps in because according to many different studies, a second is all you got. Here’s some tips to get people to hang out for longer.
Every creative – us Squatters included – waits for those moments when everything just flows. The reality is that most of us experience the dreaded mind-clot more frequently than we’d like to admit.
We received not one, but three Honorable Mentions from Awwwards, the prestigious awards that recognize the best talents in web design. Here’s to making the Internet a more beautiful place.
The gift of good cheer is with you this season. Cheers for the holidays!
Our web design for Newrow_ made it to the front page of this amazing article by Designmodo, covering the excellent use of looped videos as the face of an interactive website.
A closer look at the making of newrow_
Our work for Pereg Quinoa Pops has been making waves everywhere. Show some love because we got featured on World Packaging Design Society today!
Working and thriving in the creative industry are no easy feat. Find out what hinders your creativity before they do real damage and learn how to avoid them.
Rome wasn’t built in a day. Brands must undergo numerous stages to become mature as the personality and character develop, but 99.9% of the time the process is not that easy.
Latte the Firefox has been appointed as agency CEO, who planned to start his new role immediately.
Let’s face it — maintaining brand relevance is hard work. Take a look at examples of tech giants like Apple and see how they managed to cultivate their brand from the bottom. Now they rule the world.
Hey there! We are Squat New York.
We will be in touch with you shortly.