December 12, 2017 / by Squat New York
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018. Consider them jumping stones for staying relevant in all things digital.
Much of the following trends to come (or in some cases, trends to continue) have been inspired by recent innovations – like the iPhone X. As ever, Apple is leading the way in cutting-edge technology and we’re left riding in its wake. Better to keep up and stay fresh, than grow stale.
Creating immersive brand experiences is not a new concept, but more recently it’s built a reputation as “the” way to engage users both online and off. What better way to do that than full-screen images. Sayonara, image carousels.
Known as the backbone of design, single, simple images can relay your entire brand story, giving users a sense of tone, of product and service benefits, of feeling – right from the get-go. But it’s high res or the highway. Pixelated, low-production photos aren’t going to do you any favors.
The same goes for edge-to-edge videos. They’re dynamic, highly digestible, and can capture in a few seconds what you want users to learn from your whole website. So why not give them your full (screen) attention?
No offense to grid concepts – they’re an excellent tool for maintaining balance and order in the web world. And they allow users a degree of comfort and familiarity. But they can be a bit restrictive as far as a designer’s visual storytelling abilities. Modern design is more about stretching (and breaking) the boundaries to reach new levels of creativity, not lounging around in caged complacency.
Going beyond the grid can help us crack into new types of interfaces and apps with increased depth and motion.
While 2013 was the year of muted colors and flat design, where websites were stripped down to only their most necessary and basic elements, we’ve moved into the age of personality (slash personalization). Don’t get us wrong (we love minimalism), but it’s important not to let it drain your website of its own unique identity. Otherwise, it’ll just blend.
That’s why we expect 2018 to be the year of zesty, experimental color palettes that enhance and power up the visuals they’re applied to.
We’ve never been fans of traditional, “used to death” fonts and it seems like we’re finally on page with the rest of the designverse. Typography is such an easy way to personalize your web design and complement all the vivid imagery, videos, animations and colors you’re putting front and center.
Making your type bold and intimately related to your graphic design scheme (as opposed to falling back on a *shudder* default font) is a no-brainer.
All of these trends adhere to a general movement towards the creation of websites that are customized, user-friendly and understandable. More and more, users just want to get in and get out without having to guess what they’re looking at or what you’re offering.
Just imagine every user telling you on repeat, “Don’t make me think.”
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large.
Millennials are revolutionizing the way companies design their brands. These tech-savvy, environmentally conscious self-starters think critically about their purchases and openly share their customer experiences with peers online.
For every brand, there comes a time when their assets begin to appear – well, dull. That’s because the world never stops going round – brands can either keep up or get old and die. Help yourself to some insights into what adding new brand flair can do for you.
Brands should consider the new year as an opportunity to provide the encouraging content, products and services consumers need to stick with their resolutions.
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018.
Ever notice a brand’s use of an annoyingly overused font and feel differently about them? We have.
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project. Well let us enlighten you.
Learn about the zesty taglines the Squatters came up with for a hospitality brand and soak up some helpful tidbits for sprucing up your own one-liners.
This weekend Behance handpicked our latest branding project for The Raven to be featured in their Graphic Design gallery.
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We received not one, but three Honorable Mentions from Awwwards, the prestigious awards that recognize the best talents in web design. Here’s to making the Internet a more beautiful place.
The gift of good cheer is with you this season. Cheers for the holidays!
Our web design for Newrow_ made it to the front page of this amazing article by Designmodo, covering the excellent use of looped videos as the face of an interactive website.
A closer look at the making of newrow_
Our work for Pereg Quinoa Pops has been making waves everywhere. Show some love because we got featured on World Packaging Design Society today!
Working and thriving in the creative industry are no easy feat. Find out what hinders your creativity before they do real damage and learn how to avoid them.
Rome wasn’t built in a day. Brands must undergo numerous stages to become mature as the personality and character develop, but 99.9% of the time the process is not that easy.
Latte the Firefox has been appointed as agency CEO, who planned to start his new role immediately.
Let’s face it — maintaining brand relevance is hard work. Take a look at examples of tech giants like Apple and see how they managed to cultivate their brand from the bottom. Now they rule the world.
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