November 16, 2017 / by Squat New York
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project.
SPACE. SIMPLICITY. BEAUTY.
We think it’s the way minimalist designs are based on creating space and simplicity. There’s something about the combination of these two that is beautiful in itself. Space – whether filled with white or black – leaves room to breathe, especially around the central element.
It doesn’t have to compete with too many other colors, graphics, animations or videos. The viewer sees exactly what they’re meant to see. No ad-ons. No distractions. No ugly. This is marketing at its best and boldest.
The most defining aspect of minimalism is the extent that it makes users’ lives easier. They don’t have to think – message reception is immediate. But here’s the caveat. Making something so incredibly easy can be so incredibly complex.
IT’S NOT SIMPLE TO BE SIMPLE
Designers like us will end up putting hours upon hours into producing something that looks effortlessly beautiful. Something with that “I just woke up this way” kind of feel.
This effect only comes when you plan every item with purpose. Every color, every icon, every image. It all has a reason for existing. We always have to ask ourselves: “if we include this, what is the user supposed to do with it?” Things without a function are left to the wayside. We might even have to go an unconventional route that requires us to let go of common design elements. For instance, we may need to brainstorm creative ways for one element to take on the functionality of many.
These decisions can be critical and scary. Making them is a process that takes us on a journey into the minds of viewers and users – what they really need and desire. Because in the end, the consumer is all that matters. (As if you didn’t know.)
As much strategic thinking and conceptualization that minimalism requires, the rewards are worth it.
MINIMALISM IS (ACTUALLY) NOT MODERN
It’s not a new idea that consumers are drawn to minimalism. Marketers all throughout time have understood that people appreciate focused content as well as the level of quality focused content allows for. Information is never be hard to find. People also enjoy how when used for digital platforms, minimalistic designs are quick to load and even quicker to respond (as there are fewer elements to shrink and stretch in code). No one likes clutter, not even computers.
Which is why it’s a style we apply time and again. So yes, we’re obsessed. Can you blame us?
Here at Squat New York we share the same philosophy as Jeff Bezos, CEO of Amazon: if a team isn’t full off of two pizzas, it’s too large.
Millennials are revolutionizing the way companies design their brands. These tech-savvy, environmentally conscious self-starters think critically about their purchases and openly share their customer experiences with peers online.
For every brand, there comes a time when their assets begin to appear – well, dull. That’s because the world never stops going round – brands can either keep up or get old and die. Help yourself to some insights into what adding new brand flair can do for you.
Brands should consider the new year as an opportunity to provide the encouraging content, products and services consumers need to stick with their resolutions.
As a design agency, we’re constantly running after the latest trends in tech and digital engagement. Here’s a few we predict will reign in the year 2018.
Ever notice a brand’s use of an annoyingly overused font and feel differently about them? We have.
What is it about minimalism that feels so refreshing and timeless. That makes it work with anything you apply it to, no matter the project. Well let us enlighten you.
Learn about the zesty taglines the Squatters came up with for a hospitality brand and soak up some helpful tidbits for sprucing up your own one-liners.
This weekend Behance handpicked our latest branding project for The Raven to be featured in their Graphic Design gallery.
You want your site to be hospitable and subtly persuasive the second a user steps in because according to many different studies, a second is all you got. Here’s some tips to get people to hang out for longer.
Every creative – us Squatters included – waits for those moments when everything just flows. The reality is that most of us experience the dreaded mind-clot more frequently than we’d like to admit.
We received not one, but three Honorable Mentions from Awwwards, the prestigious awards that recognize the best talents in web design. Here’s to making the Internet a more beautiful place.
The gift of good cheer is with you this season. Cheers for the holidays!
Our web design for Newrow_ made it to the front page of this amazing article by Designmodo, covering the excellent use of looped videos as the face of an interactive website.
A closer look at the making of newrow_
Our work for Pereg Quinoa Pops has been making waves everywhere. Show some love because we got featured on World Packaging Design Society today!
Working and thriving in the creative industry are no easy feat. Find out what hinders your creativity before they do real damage and learn how to avoid them.
Rome wasn’t built in a day. Brands must undergo numerous stages to become mature as the personality and character develop, but 99.9% of the time the process is not that easy.
Latte the Firefox has been appointed as agency CEO, who planned to start his new role immediately.
Let’s face it — maintaining brand relevance is hard work. Take a look at examples of tech giants like Apple and see how they managed to cultivate their brand from the bottom. Now they rule the world.
Hey there! We are Squat New York.
We will be in touch with you shortly.